MARIAN NICULESCU

Redesigned operating footprint for a 90+ unit portfolio into four building-based hubs (6, 10, 12, and 18 units), significantly reducing logistical complexity and improving scalability.

Directed the 18-unit hub to achieve €30K average / €42K peak monthly revenue at 92% occupancy, directly enabling the venture's successful 2026 exit.

Deployed smart-access infrastructure, automated guest communications, and full PMS/channel-manager integration, automating ~70% of routine guest interactions.

Owned commercial strategy across 4 major OTAs plus direct booking, sustaining 85%+ occupancy through dynamic pricing.

Opened the 6-unit hub to over €6,000 in advance bookings within 24 hours, validating pricing and positioning strategy ahead of full-scale rollout.

Scaled operations from a small initial base to 90+ units, serving 3,000+ guests/month across a portfolio representing over €13M in underlying property asset value.

Delivered €426,495 annual company revenue (management fees, cleaning services, ancillary offerings) with a 47.8% net profit (€204,036).

Recruited, trained, and led a team of up to 9 employees, establishing specialist leadership tiers and reducing housekeeping costs by 15-20% through workforce restructuring.

Drove 70%+ of new owner acquisition through referrals, built on transparent reporting and consistent execution.

Pioneered Bucharest's first catering-delivered breakfast model for standalone serviced apartments, differentiating offerings without incurring on-site kitchen licensing overhead.

Renovated and operated a self-owned central-Bucharest apartment as a live R&D environment to test and refine operational processes.

Established time standards, productivity benchmarks, and anti-fraud SOPs subsequently scaled across a 90+ unit portfolio.

Successfully integrated pilot project learnings into the wider managed portfolio, ensuring consistent operational excellence and efficiency.

Co-managed daily operations for a 21-room boutique hotel, overseeing front desk, housekeeping, procurement, and OTA distribution functions.

Gained executive operating exposure at age 19, contributing to overall hotel efficiency and guest satisfaction.

Implemented operational strategies to streamline hotel functions and enhance guest experience across various departments.

Co-founded a B2B branding/print-management agency operating on a brokerage model, successfully establishing initial client base.

Led graphic design, desktop publishing (DTP), and client acquisition efforts across real estate, automotive, retail, and hospitality sectors.

Developed and executed creative strategies to meet client branding and advertising needs, contributing to agency growth and market presence.